About Mercy For Animals

Mercy For Animals aims to construct a compassionate food system by reducing suffering and ending the exploitation of animals for food. We envision a world where animals are respected, protected, and free to pursue their own interests.

We work to eliminate the worst cruelty for farmed animals, while increasing the adoption of plant-based food choices through various approaches: Working with major food companies and legislators and running campaigns; Conducting undercover investigations; Growing the farmed animal movement; Introducing innovative constructive solutions; And collaborating with other movements toward a more just and equitable food system for all.