The Opportunity
ReThink Media seeks a talented, visionary, and accomplished media strategist to lead our Rights & Inclusion team in elevating the voices of organizers, activists, and artists advocating for the rights of Black, Arab, Middle Eastern, Muslim, Sikh, and South Asian (BAMEMSSA) people across the country. The Rights & Inclusion Program Director will supervise a team of communications professionals, work alongside our Research & Analysis team, and collaborate with ReThink leadership and staff to build narrative power and communications capacity for BAMEMSSA communities and leaders, shift public opinion via news and digital media, and promote a more just civil society.

Organizational Description 
ReThink Media is a unique, nonprofit organization that places media and communications at the center of our movement building agenda. We strengthen the collaborative media and communications capacity of state and national advocacy groups; increase the “voice share” of their spokespeople; and provide in-depth media, messaging, and opinion research to inform movement strategy. Read more about our values.

We focus on long-term engagement with our advocacy partners and with the issues we take on—all driven by a belief that the stronger the groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting policy victories. At present, ReThink works in three distinct, yet interconnected, issue areas: the protection of human and civil rights; strengthening our democracy; and a more constructive US foreign and national security policy.

Our Rights & Inclusion team works with Black, Arab, Middle Eastern, Muslim, Sikh, and South Asian communities and leaders across the country, with allies opposing hate-crimes and anti-Muslim prejudice, and with U.S.-based Muslims and non-Muslim allies promoting cultural equity and inclusion in the arts. Over the years, the team has worked with partners on a broad range of civil rights issues—including government surveillance, discrimination and racial profiling, and more. In recent years, we worked on issues like FBI surveillance of Muslim communities, former President Donald Trump’s Muslim Ban, the 20th anniversary of 9/11, and the US withdrawal from Afghanistan, among others.

Position Overview
The Rights & Inclusion Program Director serves as the organizational lead for all of our work within this sector, directly supervising the Rights & Inclusion team staff. The Rights & Inclusion Program Director is supervised by ReThink’s Director of Programs and works in coordination with the Executive Director and other management team members on cross-organizational management initiatives and engagement with key funders, partners, and allies.

The Program Director will develop and oversee initiatives to promote effective community and partner communications and messaging strategies, coordinate joint rapid response campaigns, provide communications and spokesperson trainings, build organizations’ media outreach and rapid response capacity, provide groups with media and opinion analysis, and support multi-organizational communications initiatives and campaigns.

Principal Duties
The ideal candidate will be a highly ambitious and motivated communications strategist with six or more years of experience working in the field of advocacy, political or campaign communications, and/or public relations and will have a strong understanding of the workings of the nonprofit research and advocacy community. They will have direct experience and/or demonstrated commitment to the issues faced by BAMEMSSA communities and an understanding of the organizations working in this field. They will have a proven track record of project management and a demonstrated pattern of innovation and creativity. Strong personnel and work plan management is critical.

Specific goals will be set quarterly, corresponding to the following duties:

  • Guide ReThink’s Rights & Inclusion team, developing annual work plans to achieve organizational objectives and grant deliverables in collaboration with ReThink management team.
  • Craft communications strategies—including rapid response to breaking news—to meet the needs of partner organizations; build the communications capacity of the field as a whole, as well as within individual organizations; and identify communications priorities that will have the greatest positive impact across the sector.
  • Serve as a primary point of contact with organizations served by the collaborative, helping to set priorities and identify media strategies that will have the greatest positive impact for organizations and campaigns. This often includes assisting groups in developing a strategic communications plan, implementing media strategies, building press lists, assisting in the editing and development of media content, assisting with pitching and placement, providing media training, and conducting audits of coverage.
  • Facilitate rapid response media engagement — using coverage monitoring to identify and coordinate joint responses to breaking news developments and overseeing development of timely and effective strategic communications guidance, talking points, or media statements for rapid-response moments or ahead of known media opportunities.
  • Provide expert training to member organizations and spokespeople in media skills such as conducting effective broadcast interviews, writing op-eds, engaging editorial boards, and driving social media strategies, among others.
  • Collaborate with the Research & Analysis Team on longer-term research projects such as media and public opinion audits and coverage analysis of specific issues, frames, and outlets, message-testing, and the development of media accountability campaigns.
  • Assist in the development of annual grant proposals and prepare regular progress reports and briefings of key stakeholders and funders of the collaborative — ensuring that all team grant applications and reporting deadlines are met.
  • Effectively supervise and lead — including managing team meetings and staff check-ins, overseeing staff reviews, and leading professional development and recruitment — a dedicated team of communications professionals to meet team and organizational objectives.

Essential Skills and Qualifications

  • A commitment to social and racial justice and equity.
  • A creative and strategic ability to frame ideas, develop stories, and synthesize complex policy issues in a way that appeals to the news media and a wide variety of audiences across an array of channels, including digital and social media.
  • 6–9 years of experience working in communications strategy, community or political organizing, advocacy and public engagement campaigns, or all of the above.
  • Experience working with BAMEMSSA communities, or knowledge of the issues they face, and working in multi-racial and multi-ethnic coalitions.
  • Ability to communicate clearly and promptly, both verbally and in writing, with varying levels of organization staff, partners, contractors, foundations, and the media.
  • A demonstrable record of successful and significant staff management.
  • Strong training, mentoring, and/or supervisory skills with the demonstrated ability to meet deadlines and move work forward effectively with concrete workplans.
  • Superior writing, editing, communications, and public presentation skills.

Desired But Not Required

  • Proficiency in languages spoken in BAMEMSSA communities, e.g. Arabic, Farsi, Urdu/Hindi, Bangla, etc.
  • Experience in fund development, funder engagement, and contract management.
  • Basic understanding of MailChimp, MuckRack or other journalist databases, PowerPoint, Canva, and Google Suite.

Location & Salary
This is a remote, full-time position. The position will require occasional travel to staff and planning meetings, and to presentations and trainings. ReThink aims to recruit the best people for every position, and we have recently moved to an all-remote staffing model. Applicants are welcome from across the country but in all cases, ReThink requires employees to live within 90 minutes of a major airport to facilitate occasional travel. The salary range listed below pertains to employees in Washington, DC and may potentially be adjusted for candidates in locations with significantly lower costs of living.

ReThink Media is committed to pay equity and transparency in our salary, raise, and benefits structure. We regularly conduct market comparisons. Staff receive an annual 360º performance review and ReThink is strongly committed to internal and external professional development. We aim to attract, develop, and retain diverse, talented, and growth-minded staff.

This is a management position that comes with a generous benefits, vacation, sabbatical, and retirement package. Salary is commensurate with experience and the starting annual salary range for a Program Director is $97,500–108,000, plus benefits.

Application Instructions
We are moving quickly to fill this position and are assessing candidates on a rolling basis. Priority consideration will be given to those who apply by April 1, 2024. This position is open until filled.

To apply, please follow the application link and upload your resume as a PDF attachment with your name in the title of the attachment (e.g. Your Name-Resume.pdf). In lieu of a cover letter, please briefly answer (in 200 words or less) the short questions provided.

ReThink Media is an equal opportunity employer and an inclusive organization. People of diverse backgrounds are strongly encouraged to apply.

Diversity Statement
ReThink Media is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available person in every job. ReThink Media policy prohibits unlawful discrimination based on race (including traits historically associated with race such as hair texture and protective hairstyles), color, national origin, ancestry, place of birth, citizenship, sex, pregnancy (including childbirth, breastfeeding or related medical conditions), sexual orientation, gender, gender identity or expression (including sex stereotyping), age, religion or religious creed (including religious observances, practices, dress, head scarves, beards, and grooming standards associated with one’s religious beliefs or practices), physical, intellectual or mental disability, medical condition, family care or medical leave status, genetic information, AIDS/HIV status, marital or domestic partnership status, military service, veteran or military status, military caregiver status, status as a victim of domestic violence, assault or stalking, criminal history (including arrests and records of conviction), political affiliation or any other consideration made unlawful by federal, state, or local laws (collectively referred to as “protected characteristic”). It also prohibits unlawful discrimination based on the perception that anyone has any of protected characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such unlawful discrimination will not be tolerated. ReThink Media is committed to compliance with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in organizational operations and prohibits unlawful discrimination by any employee, including supervisors and coworkers.

Equal Opportunity Employer
ReThink Media is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, including bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. We embrace applicants of any race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition (cancer-related) or conditions Acquired Immune Deficiency Syndrome (AIDS) and AIDS-related conditions (ARC), and other protected characteristics under local, state and federal laws and regulations. Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.