Digital Manager

Overview

THE ORGANIZATION:  
TakeAction Minnesota is a multi-racial people’s organization building power for a government and economy that works for all of us. We’re a hub for Minnesota’s progressive movement, bringing together people and organizations to make more politically possible. Founded in 2006, TakeAction Minnesota exists because the challenges we face are bigger than one campaign or election cycle.

The Campaigns Team of TakeAction Minnesota includes staff in organizing, field, data, politics, and communications that campaign in multiple arenas. We use legislative, administrative, electoral and community outreach opportunities to persuade and motivate on issues and values p, absorb supporters, and build grassroots leadership that pushes towards long-term transformational change through our campaigns.

Our communications staff relate to tens of thousands of email and text subscribers weekly, as well as thousands of social media followers, more than any other area of our organization. We have established a reputation for clear political analysis and trusted information on a variety of issue areas and Minnesota politics generally.

POSITION SUMMARY 
TakeAction Minnesota is seeking a creative and highly relational Digital Manager who is responsible for digital content that invests in the political education, mobilization, and long-term relationship with our supporters and digital followers. The Digital Manager will work with the Campaigns Team, member leaders, artists, and other stakeholders to create digital content that connects with voters and community members and moves them to take meaningful action in support of our current campaigns and vision for the future. A successful Digital Manager will use our digital tools to polarize our base against false solutions to the climate crisis and organize political will towards a vision of what our communities need, not only in the immediate future, but for decades to come. The Digital Manager reports to the Campaigns Director.

 

ESSENTIAL FUNCTIONS—Essential duties and responsibilities may include, but are not limited to, the following:

Content Development

• Create and edit content across email, website, and social media to win campaigns, change public narratives, grow relationships with our digital audience, and advance organizational and movement-wide goals.
• Collaborate across departments to plan and generate timely, relevant, and creative content for TakeAction Minnesota’s digital platforms.
• Work closely with other team members on campaign-specific tools such as electoral materials, webpages, or other collateral.

Storytelling & Cultural Strategy

• Collaborate with organizers and other communication staff to share our members’ stories online and in the media.
• Partner with staff and members to capture stories including high quality photos and videos.
• Oversee the creation of video projects.
• Expand and deepen TakeAction’s online presence, especially as it relates to member-focused stories, issues, electoral, and narrative change campaigns, and cultural strategy.

Communications Management

• Manage TakeAction’s social media accounts and calendar.
• Build and maintain TakeAction’s online voice and visual identity through collaboration with other organizational leaders. Work proactively with staff and members to maintain strategic consistency of images and messages across online communications.
• Support narrative development and ensure narrative change strategies are integrated in communications work.
• Participate as a creative and invested member of the Campaigns Team.
• Manage assigned communications activities for issue campaigns, elections, organizational events and special projects.
• Timely management and updates of website content.
• Facilitate graphic design projects.

Capacity Building & Collaboration 

• Develop strong relationships with TakeAction Minnesota’s staff, supporters, artists, organizational partners, and supporters to support movement-wide growth in strategic communications & narrative change.
• Build knowledge related to our campaigns including policies, power analysis, social theory, and current events.
• Maintain expertise as digital communication tools shift and new best practices emerge.

 

QUALIFICATIONS  

• Education, Training and Experience Guidelines
• Required Experience and Qualifications
• Ability to create engaging written and visual content that educates, agitates, and inspires action.
• Minimum 2-3 years volunteer, campaign, political, labor, or non-profit communications experience
• Strong understanding of neoliberalism and an ability to create messages and digital content polarizing against the status quo.
• Confidence with sharing personal stake in transforming our economy and democracy.
• Experience using a variety of social media platforms.
• Superb writing, editing and interpersonal communication skills.
• Ability to be a proactive communicator, give and receive feedback, and be accountable as part of a team.
• Excellent interpersonal skills.
• Excellent attention to detail.
• Ability to meet deadlines and manage multiple tasks in a fast-paced work environment.
• Ability to work in and across diverse identities particularly race, class, gender, age, ability and geography.
• Computer literacy and experience with MS Office Suite.

Preferred Experience 

• Experience with strategic communications, including development of narrative themes and messaging.
• Fluency across communications platforms including email databases, WordPress, and social media.
• Graphic design capability.
• Fluency with Adobe InDesign & Photoshop, or Procreate and/or Canva.
• Videography and  editing capability.

 

PHYSICAL DEMANDS AND WORKING ENVIRONMENT 

Work is performed in a standard office environment which requires occasionally lifting such articles as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and heavy phone usage. Flexibility to work outside normal business hours that include evenings and weekends and work extended hours to accomplish mission of organization.

 

SALARY/BENEFITS/OTHER INFORMATION 

• Salary is commensurate with experience and starts at $60,000. Category: Coordinator 3
• Full time employment defined at thirty-two (32) hours a week
• Full health and dental benefits through HealthPartners. TakeAction Minnesota pays 95% of monthly insurance premiums for the employee and their family
• Long Term Disability, AD&D and life insurance provided at no cost to employee.401(k) and Roth 401(K) Retirement plans with up to 3% employer match
• 3 weeks of vacation in the first year, 2 weeks of sick and safe leave upon hire with another 2 weeks in the first year, 8 paid holidays, and an office closure the last week of the year
• 12 weeks paid parental leave, as well as other health related extended paid leave options
• Annual 4% guaranteed pay increase; Monthly reimbursements including cell phone and home internet use; annual wellness and professional development stipends
• This position is a member of the Minnesota Newspaper and Communications Guild.

 

REPORTS TO & LOCATION

This position is located in our St. Paul office but may be required to occasionally travel.  In response to COVID-19, all employees are resourced to work from home or under a hybrid model as needed.

 

HOW TO APPLY   
Click “Apply for this Position” in the job posting in our website www.takeactionminnesota.org.  Upload a cover letter, resume, three references, and a portfolio including at least one writing sample under 500 words and 3 social media posts.

TakeAction Minnesota is an equal opportunity employer and encourages applications from people of color, persons with disabilities, LGBTQ+ individuals, and women.