United Today, Stronger Tomorrow
Full-Time Digital Organizer/Five-Six Month Temporary Contract
Overview of Position and Project: United Today, Stronger Tomorrow – Communities Respond to Covid (UTST) is a national pilot project that identifies constituencies and institutions impacted by COVID and tests innovative organizing efforts to connect them to both short-term work developing and implementing equitable COVID response policies and longer-term advocacy that will create a more democratic, equitable, racially just, healthy, and environmentally sustainable post-COVID world. We have just successfully completed Phase 1 of the project, and are looking to hire an additional Digital Organizer for Phase 2, focusing on acquisition and engagement strategies in our target states and communities.
We are developing projects in NY, IN, CO, and a regional project in the upper Midwest and are planning to expand into at least one more state, most likely UT. Our campaign work is driven by conditions in communities and is developed by local groups and individuals. We have run and won a mask mandate campaign in South Dakota and are developing campaigns focused on equitable vaccine distribution.
The Position: United Today, Stronger Tomorrow is seeking a full-time Digital Organizer for a five-six month temporary contract to lead an acquisition effort across our state and local projects and our national program. This will include paid ads and working with national, state, and other institutional partners on list building and social media acquisition. The Digital Organizer will join a team of national, state, and local project staff to develop, run, and evaluate ads and other digital and online strategies to recruit people, engage them in online and offline action, and move them into organizing campaigns based on the strategies and programs of the individual projects as well as the national program’s goals.
Working with the Project Director, digital and communications staff, and local project organizers and partners to develop effective and successful acquisition programs.
Design a variety of graphics and videos for ads, organic social media (Facebook, Twitter, and Instagram), and action pages (petitions, click-to-call, tweet actions, etc.) to collect names and phone numbers and move people into our organizing program.
Conceive of a multitude of approaches for ads (e.g. pairing this message with this visual would be effective because of these reasons).
Identify, test, and run other strategies for list building beyond ads, including working with partners, list swaps, and other onramps for gathering names and numbers.
Setup, deploy, and manage ad campaigns on Facebook and Google (potentially Reddit and other platforms) with the goal of building lists in our key states.
Create test campaigns for ads testing copy, creative, and audience.
Produce regular data reports on ad performance.
Manage the creation of posts for our social media channels; along with the team, initiate writing copy for said posts.
Report out on organic and boosted post performance; distill learnings from this data to drive where to put our focus moving forward.
Work with local organizers to support other needs they may have.
A minimum of 2-3 years experience employing digital list building strategies and tools, preferably in a political or other community/worker organizing setting and moving those people into action.
Experience managing an array of projects simultaneously, preferably at the national level.
Experience or knowledge of how to set up and/or manage Facebook and Google ads.
Experience creating engaging visuals and copy for social media (ideally within a campaign).
Great eye for visual design including color, typography, layout; familiarity with design standards and trends.
Experience creating graphics and/or videos (ideally for ads) using platforms like Canva (ideally Figma or Illustrator) and Promo (or equivalent stock footage platform).
Excellent writing skills and, ideally, an understanding of HCI principles, design principles, and marketing best practices.
Comfort or willingness coming up with a variety of ideas for ad tests, copy, hooks, and creatives.
Ability to manage distinct projects and different programs with both partners and project staff.
Comfort exporting / importing data between CRMs (like NationBuilder or Action Network), Facebook Ads Manager, and Google Spreadsheets.
Vision and commitment to unapologetically building power with low income communities of color.
The capacity to work independently and collaboratively as part of a team.
Enjoys working in a fast-paced environment and is comfortable with experimentation and responding rapidly to changes.
Works well with a diverse set of people and institutions, and thrives working in start-up projects with others.
Eagerness to learn new skills and tools.
Applying and Compensation
Women, people of color, native/indigenous people, and LGBTQ+ people are strongly encouraged to apply. Strong preference for Spanish speaking proficiency.Compensation: Compensation for this Full-time, five-six month temporary contract position is $1,200 – 1,750 a week.To apply, please send a resume, cover letter, and a sample of your graphic design skills to firstname.lastname@example.org. Please include in your cover letter why you are interested in this position and how your experience can help build the project.
To apply for this job email your details to email@example.com
About United Today, Stronger Tommorrow - Communities Respond to Covid
United Today, Stronger Tomorrow – Communities Respond to COVID, is a project of Community Change and Movement Leader, Paul Getsos. UTST has received seed funding from: Community Change – a national, progressive, community organizing group founded in 1968, that builds the power of low-income people, especially people of color, to fight for a society where everyone can thrive; and generous support from the The David and Lucile Packard Foundation, New America, and Healthcare for America Now.
Identify the issues affecting communities as a result of COVID and the strategies, tools, and tactics to engage them.
Use a set of organizing projects rooted in local conditions to strengthen organizing work in impacted communities.
Inform national advocacy efforts connected to the health and economic crises that have emerged as a result of COVID.
COVID is a crisis today and a challenge for years to come. It’s also an opportunity. As COVID returns in surges across the country, we have a chance to unite Americans – men and women who until now may have never found common ground with each other – around a common cause: public health and safety and a safe, successful economic recovery.